Coloreel Inks India Distribution Deal, Stretchline to Reduce GHGs


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Aug 18, 2023

Coloreel Inks India Distribution Deal, Stretchline to Reduce GHGs

Trim suppliers are taking steps to increase their sustainability quotient and

Trim suppliers are taking steps to increase their sustainability quotient and expand their distribution.

Coloreel, with its technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, announced the sale of five single-head machines to a new distribution partner in India, Apsom Infotex Limited.

The deal is the first step for Coloreel entering the industrial embroidery market in India, one of the world's largest markets for textile production and embellishment. Apsom is a top supplier in the digital inkjet print market in India for textile and industrial applications.

"We are very excited to finally be able to enter the Indian market," Sven Öquist, vice president of sales at Coloreel, said. "We have since long had great interest from decoration manufacturers on the Indian market, but Covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come."

Coloreel is a Swedish textile brand that makes previously complicated designs accessible, including gradients, textures and other effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate startup and faster delivery.

Coloring thread directly means Coloreel's process doesn't create the wastewater and water pollution typical of most methods. Also, using a single reel of thread and needle also minimizes thread waste and microfiber pollution.

"It was love at first sight for the people at Apsom when we spotted the Coloreel technology at an oversees exhibition and the entire team has since been completely focused on bringing the technology to the Indian market," Anirudh Dadu, business development manager at Apsom, said. "In a traditional industry like textiles its very rare to see such a game-changing innovation. We are very excited to have the opportunity to distribute Coloreel in India."

Together with its affiliated companies, Apsom has some 14 locations in India and neighboring countries including Nepal, Bangladesh and Sri Lanka.

Stretchline Holdings, one of the world's largest manufacturers of narrow elasticated fabrics, has committed to drastically reducing its greenhouse gas (GHG) emissions by 2030 for all seven of its operations in Sri Lanka, China, Indonesia, Mexico, Honduras, the U.K. and the United States.

To achieve these goals, Stretchline will invest significantly in solar power projects worldwide and pursue operational excellence through technological advances. In addition, GHG emissions reduction will be a priority in the company's sustainability initiatives.

Together with the Science Based Target initiative (SBTi), Stretchline has outlined science-based targets to achieve near-term reductions in GHG emissions in its seven operations. In doing so, the company said it is demonstrating its commitment to sustainability and its involvement in global climate action.

"At Stretchline, we have always placed responsible manufacturing at the center of everything we do," Xavier Vidal, Stretchline CEO, said. "Being an ethical, responsible manufacturer is fundamental to any organization and should be a natural part of its culture."

SBTi assists companies in setting emission reduction targets that are consistent with climate science and the Paris Agreement. It promotes best practices in setting science-based targets and independently assesses them. To accelerate corporate climate action, SBTi is committed to reducing global emissions by more than 50 percent before 2030 and reaching net-zero emissions by 2050.

Stretchline has set two specific goals for reducing GHG emissions. It aims to reduce direct emissions under operational control, scope 1 GHG emissions, and indirect emissions from purchased energy, scope 2 GHG emissions, by 37.8 percent by 2030 compared to the base year of 2021. The reductions agree with a scenario that limits global temperature increases to 1.5 degrees Celcius compared with pre-industrial levels.

Stretchline also wants to reduce all indirect emissions within its value chain, scope 3 GHG emissions by 25 percent by 2030 from a 2022 base year, and GHG reductions in scope 3 to align with a scenario limiting global temperature increases to well below 2 degrees Celcius compared to pre-industrial levels.

Stretchline is also a major supplier of covered elastomeric yarn, textile coating and bonding solutions. The company's products can be found in a wide variety of applications, including intimates, swimwear, activewear, outerwear, footwear, wearable technology, medical applications and automobiles.

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