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Mar 14, 2023

Everything We Know About Apple's Project Titan Electric Car

As Tesla CEO Elon Musk said,

As Tesla CEO Elon Musk said, Apple's electric car is an "open secret."

Apple has never confirmed the project, but we've gradually collected details of Apple's car plans over time, dubbed internally as Project Titan.

Here's everything we do know:

That target date was originally 2019, according to a September Wall Street Journal report. But the project has suffered through a series of setbacks that has pushed the target date back to 2021, according to an article by Amir Efrati in The Information.

Source: IBTimes

Source: Macrumors

German publication Frankfurter Allgemeine reported that Apple is running a secret laboratory in the middle of Berlin to develop the car.

That information also comes from the Frankfurter Allgemeine report.

Apple actually leased a 96,000-square foot former Pepsi bottling plant in Sunnyvale in November (pictured above), prompting speculation that the tech giant is expanding its Project Titan facilities in the California city.

Source: Silicon Valley Business Journal

The Irish Independent reported in March 2015 that Apple had plans to expand its factory in Holyhill, Cork (pictured above), which got a roughly $340 million investment some time in 2014. Job listings for the factory hint it's being used for automotive development.

Source: Irish Independent

Above you see a driverless Honda getting tested at GoMentum.

Source: Business Insider

We have yet to get any real insight as to what the Apple car will look like.

Source: WSJ

He wasn't speaking about the Apple car, but cars generally. Still, his comments have been seen as hinting to the features Apple will work to incorporate in its electric car.

"If you listed out the 10 top things you love about the car, [the interface] would probably not be on the top 10 list," Cook also said.

Source: WSJD Live Conference

Apple has teamed up with a South Korean company to make the batteries for its self-driving, electric car project, according to a report by South Korean technology news website Etnews.

According to the report, Apple is teaming up with the unnamed company to use lithium-ion batteries with a hollow center because the design expands the battery capacity.

Apple hired Dan Dodge, the founder of QNX and one of the premiere experts in car software.

Bloomberg reported that "The initiative is now prioritizing the development of an autonomous driving system, though it's not abandoning efforts to designing Apple's own vehicle. That leaves options open should the company eventually decide to partner with or acquire an established car maker, rather than building a car itself."

Source: Business Insider

Source: The Guardian

BMW and Daimler were both reportedly in talks with Apple to develop the car, according to an April story by the German news organization Handelsblatt.

That doesn't seem too far fetched considering those rumors we mentioned earlier about the Apple Car getting built in Vienna.

Source: Frankfurter Allgemeine

The former head, Steve Zadesky, left Apple in January.

Source: Tech Insider

Apple also hired David Masiukiewicz, formerly Tesla's senior CNC programmer for hardware prototypes, and Kevin Harvey, formerly Andretti Autosport's CNC machine shop supervisor.

"We always jokingly call Apple the 'Tesla Graveyard.' If you don't make it at Tesla, you go work at Apple. I'm not kidding," Musk said.

We'll have to wait to hear more about Apple's car project.

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